Although the large NBA project team signed a shoemaker contract, they signed a contract shoe such as Adidas, Nike, Puma or Under Armor, along with Lonzo Ball in another direction with Los Angeles Lakers. 2 general election in 2017.
After failing to talk with established brands, Ball and his father, LaVar, launched Big Baller Brand. They were denounced as a revolutionary decision and the excellent point would allow the young man to immediately have his signature shoe.
Big Baller Brand's success was successful, and Lonzo interrupted his relationship with one of Alan Foster's founders, missing $ 1.5 million of his personal assets.
As he became a public, Ball published in his Instagram account, suggesting a potential change to Nike, because it was one of the marketing slogans.
Although Ball said he did not sign a confirmation agreement, Kobe Bryant wore shoes with the Nike and Air Jordan 31 signing line.
As a sign that can be a problem with BBB, Ball has the flexibility to link its line with a set mark.
Although BBB's history is inadequate, it's hard to predict Ball and Nike would be difficult. He made efforts to stay in court, and the statements before his camp sought a cooperative, rather than traditional permissions.