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Rakut selects the NEC and Netcracker solutions

NEC Corporation and Netcracker Technology today announced that Rakute, the leading Japanese Internet service providers, have selected Netcracker's next-generation digital businesses and operations solutions that are detrimental to the mobile network's startup market strategy.

Rakuten will break through the end-of-the-line BSS of Netcracker, delivering consistent and high-quality digital experiences through communication channels.

With Netcracker's digital BSS, Rakute will use more efficient and dynamic tools to improve customer commitment, such as the Rakuten Super Loyalty program, while boosting the entire Rakut ecosystem.

Next-generation Netcracker solutions Rakuten will allow client purchases, commitments, onboarding processes, travel management, referrals, loyalty and easy-to-use cycle management. Customized and optimized digital customer experience will allow purchases to be made through billing.

Rakute has selected the NEC to unify the selected OSS joint solution to launch its mobile operator (MNO) and perform subsequent operations. Integrated OSS platform will enable virtualization and end-to-end wireless wireless network, complete digital network automation and operations, loop automation skills and optimization.

"Netcracker's digital BSS solution will provide the foundation we need for our mobile business to deliver the best customer experience in all channels," says Tareq Amin, CTO Rakuten Mobile Network. "As we implement as an MNO, customers and experiences have priority over all priority touchpoints, together with NEC and Netcracker, we will take a faster advantage in the shipbuilding process and incorporate innovative steps for our clients."

"The focus on the first digital competitors' capabilities will make the company more robust and personalized for its customers, to attract a greater share of the Japanese market and to improve Rakut's brand and its additional services," says Atsuo Kawamura, executive chairwoman and Network Services Business Unit at NEC's priority . "NEC and Netcracker are proud to work with Rakut to make the mobile and digital expectations of our clients evolve."

"Rakuten redefines the purchasing, loyalty and customer commitment for digital age, guaranteeing a first-rate digital strategy, especially in terms of overall experience," says Robin Laliberte, APAC and Vice President of Netcracker. "We are excited about being a strategic partner of Rakut, and we are hoping to work with the company as it is becoming increasingly popular in the Japanese and global marketplace."

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