INTERNATIONAL – Spotify, the world's most popular paid music play industry, is launching in India, a market-leading price sensitive market for the best local players like JioSaavn and Apple Music.
The Swedish company will offer a free version of the commercial advertisement application, with an ad-free premium premium charged by 119 rubles ($ 1.67) per month.
The same US plan starts at $ 9.99, $ 11.37 in France and $ 13.30 in the UK. Indian users can also choose Spotify Premium in 18 cents a day.
Spotify India is getting late. Apple Inc launched in 2015, and then in Alphabet Inc on Google Play Music in 2017 and Amazon Music Inc. Prime Music last year.
With more than 400 million mobile phone users, the market is potentially huge. In India and China, about 96 percent of consumers are listening to music, according to a report by the International Federation of Phonographic Industries, according to the organization that represents the interest of the recording industry in general.
Large technology-based technologies, however, have the desire to gain a market share in the country, about 1300 million people rise around the world on a yearly basis.
JioSaavn, home-based rivals like Reliance Industries. Warti Music, owned by Bharti Airtel; and Gaunas funded by Tencent Holdings are already well-established and the prices are small.
According to the media, Gaana leads the Indian streaming market with over 80 million users. Spotify has 207 million users worldwide and 96 million subscribers.
In January, Spotify announced the collaboration between the most important Indian musicians of the T-Series, to include a catalog of more than 160,000 songs.