93% of Argentine consumers made cuts in recent months incomes expenses Buying clothes, using home remodeling and services, for the current economic context, according to a research by Kantar TNS and Kantar Millward Brown.
Consultant, according to research results "Thinking again", stressed, in general, that "Argentines do not want to cancel certain services", such as pre-paid, extra cable and mobile phone, and "inevitable" surgery to purchase extracurricular activities, clothing or home remodeling expenses .
"93% of Argentina has said they have reduced – or left consumption or expense," said Kant.
The survey, including surveys related to tourism, was carried out in September and there were 1,200 cases, between 18 and over men and women in different parts of the country.
"The General Economic Expectations Index (IGEE) we have developed at Kantar TNS has been recruited since last November, and in the last four months it has achieved the lowest rates for the last 14 years," said Tomás Veitz. the company
Vietz examined it when it was analyzed The influence of Argentine consumer habits was identified as three groups identified: expenses that are maintained, low costs and restrictions.
The former are Argentines, those who do not want to resign certain services such as social work, although this has been resolved, 10% have already abolished.
In this category, they also want to support additional cable (49%) or mobile phone plans (50%).
Meanwhile, within the second group, where moderation is needed, consumers recognize that "they did not stop doing some activities, but they did not have the same frequency or intensity in the past," added Veitz.
In the end, purchases that were highly valued at devaluation or purchasing power were the purchase of tickets for foreign travelers, amongst others.
According to Kantari, "Looking at data moderating moderation / moderation of services or activities, it is seen that the segment between the ages of 35 and 49 has most been between 18 and 24 to support and not buy certain purchases."