After publishing the results of the first results of the first quarter of 2019, Tim Cook (CEO of Apple) announced American company will restructure its iPhone price Outside of the United States
When summoned by analysts and investors, Apple's management team explained the strength of the dollar and the fluctuations in local currency in some markets, Apple products are marketed at higher prices than before. With this change, however, Apple will not partially or completely absorb the cost of profit fluctuations to Apple, and the final consumer has not done so until now.
Cook has cited Turkey as an example, local profits had a 33% repayment in 2018. As a result, regional sales fell by 700 million dollars in the same period of the previous year. "We have decided to return more prices with the help of our sales a year ago," said Tim Cook. Reuters.
In the United States and the European Union, the iPhone XS price, its latest model, it is constantly maintained in relation to the sale price of the previous one, iPhone X ($ 999 / € 1,159). In China, however, the iPhone XS 64 GB (8,699 RMB) price increased by 4%, with similar iPhone X capabilities (8,388 RMB). This, along with the slowdown in the economic life of the region (which is suffering from a general decline in consumption), with the United States trade war and other strategic and macroeconomic factors, including the company's revenues, including other divisions, have fallen. 27% year-on-year in the region.
Technological corporation It does not specify which markets will benefit In the new strategy, Luca Maestri said, with analysts and investors, that the division of services will not be affected.