Sports marketing needs constant changes. It is known that clubs present models every season to attract fans. But in this search, sometimes, the brands generate Alternative products, very little related to traditions, which open cracks in the popular taste of the fan. Such is the case of the new coat that River presented on Thursday.
"The new skin of the Bigger. The new Campeón de América t-shirt", sells River in its official Twitter account that accompanies a video of the new product. In the link that the tweet proposes to the River online store It is sold at $ 2,699 and can be paid in three installments without interest.
As said, the model caused anger among the millionaire fans who turned to social networks to share their opinion on the shirt made by Adidas. The crack was between those who expressed their displeasure and those who fell in love at first sight of it.