Advertising is a great weapon to promote the event or product. In some cases, everything depends on the image of the promotion and what it wants to convey, sometimes it is sold or sold, but sometimes the company wants to restore its identity and name.
It's the case Papa's Johns. The pizza chain said on Friday that he was a member of the Hall of Fame NBA, Shaquille O & # 39; Neal, Have a new image and show up on television ads in other ways. The company expects it O & # 39; Neal It will fix its image and revive its sales after the company's creators and homosexuals, John Schnatter, after breeds and sensational comments.
Aside from being a spokesman, O & # 39; Neal In addition, he enters the company's board of directors and will invest in Atlanta's nine restaurants. "If you want to enjoy a good pizza and people who serve pizza, you can go home," said O & # 39; Neal in an interview with Associated Press. "Pap is here."
Remember in problems Papa Johnen Starting in 2017, Schnatter criticized the leadership of the NFL and protested the footballers for each pizza sale. Last year it was revealed that you were using racial insults in the media training session. Schnatter was insulted by insults. He is the senior shareholder in Louisville, Kentucky, Kentucky.
O & # 39; Neal has said that Schnatter's comments are not acceptable and that the company's executive said he needed more diversity in his leadership. He is the first African American to join the NBA team Papa Johnen
"We want to create a culture, everyone knows that we are loved, admitted, and loved," said O &. Neal. Papa John International Inc. said O & # 39; Neal would pay more than $ 8 million in the company's cash and shares for a three-year deal.