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State propaganda works should not be submitted to the Presidency, says Planalto policy



The Secretary of State issued a note on Friday night (26). In it, advertisements for state-owned companies could not be submitted to the Presidency of the Republic, because it violated national laws.

The note was sent to the secretary of Publicity and Promotion Glen Lopes Valente, who submitted an email to companies – for example, Petrobras and Correios – when they submitted pieces of propaganda to the Social Communications Secretariat under the Government Secretariat.

"In accordance with the strategic decision to maximize the direction of the Executive Board, we will announce that the content of all advertising activities, including a type of marketing, must be presented before. Secom [Secretaria de Comunicação da Presidência]"he said.

On Friday night, the Secretary of Government issued the following statement: "Secom, when issuing an e-mail, did not comply with the laws of the state, because it was not part of the advertising of the State Administration's advertising content."

It was asked, if the Secretary did not provide more guidance, the Secretary of the Government responded positively.

Bolsonaro has ordered the purchase of Banco do Brasil advertising, which is committed to diversity

Bolsonaro has ordered the purchase of Banco do Brasil advertising, which is committed to diversity

On Thursday (25), Banco do Brasil announced that it had abolished an ad that had opened a bank account.

The video, in 30 seconds, as the advertiser says, was the image of people who "face": "come and kiss me", "break the neck", "negative chin", "rich and" extravagant natural movements.

While the speaker was speaking, images of people acting according to narrative appeared.

Videos featuring a black bald woman, a man in a beauty salon, a blonde, a black woman, a rastafarian hair, a man with a pink hair, a man with a short hair and a man with a festive atmosphere.

According to the Brazilian Bank, the airline came out, the president of the organization, Rubem Novaes, who understood that "the profiles of young people missing".


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