Tuesday , January 18 2022

"Disaster Money": $ 300,000 CPP Announces Sparkling Advertisement Campaign



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CTVNews.ca Staff, with Kevin Gallagher's report

Published on Wednesday, January 9, 2019 10:00 PM EST

A Canadian $ 300,000 campaign for the Canadian Pension Plan has landed some first Canadian TV slots, but the taxpayer is a critic of wasting money.

A two-month campaign has been designed to promote the work of the Canadian Pension Investments Committee, using a slogan such as "Investing in Everything Worldwide", as in the background of the Big Sea Sea "Regular Day" background. NFL playoffs and IIHF World Junior Hockey Championships have appeared.

Canada urges the law to cooperate with CPP, who criticize critics for the need to announce something forced to participate.

"I think it seems to be in vain," said Aaron Wudrick, federal director of the Canadian Taxpayer Federation, said CTV News to Kevin Gallagher. "Canadians pay their CPP premiums when they retire. They do not pay for ads on football matches".

In the new year, the federal government raised the amount paid by CPP to 5.1% as part of the growth in the percentage over the next five years.

The investment board emphasizes the length of the government's military arm, as ad campaigns do not increase CPP with deduction or with the next federal election.

Instead, it must be said that the public perception of the organization needs to be changed, as internal surveys suggest, 41% believe that Canadians will not withdraw from it.

"Our intention is to direct our public conscience efforts directly," said Michel Leduce, CPPIB Senior Managing Director.

Still, advertising experts believe they could react to the campaign.

"It has a good production value, but it does not guarantee that CPPIB invests sensibly," said Jonathan Rose, a publicity specialist at Queen's University.

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