The people who go to the Challenge of One Year's 30-day day have many options. "January dry" can give alcohol, put on a "one-off expense" car, or take it to the "Januhairy" table.
For some Canadians, meat, dairy products and other animals get rich this month.
"It's been really good so far," said Mckensey Hanmer of Toronto, who asks himself to go vegan on February 1.
"I feel healthier I eat, and I feel that I spend less money," he said. "I like the challenge format, sure, it's fun."
Vegemont is a British charity registered. Promotes the idea of a diet of plants during the first month of the year, and the number of committed people continues online.
Until now, non profit has had more than 200,000 registrations worldwide, more than 7,000 Canadians, more than 1,500 last year.
Hello i am
Allison Merz Vegimento is a person committed to signing charity daily emails, including tips and recipes.
He started his veganism month to bring vegan snacks and staples to the store, such as peanuts and imitation meat made from soy.
"Last night I prepared a few meals for a week. To eat some vegan lentil soup and vegan tacos," said Merz.
Two Merz and Hanmer say they are doing a month of veganism for months or years, trying to cut the amount of meat that they think about their carbon footprint.
He admits that he may not have definitely gone to vegan, Merz said his long-term experiments could open the door to creative arrangement.
"Maybe I had vegan during the week and it was a quiet weekend," he said.
The Toronto Vegetarian Association (TVA) directs its own version of Day 7 of its Vegiment Day Challenge.
Participants try a vegan or vegetarian diet every week, at the beginning of the year, and continue for another three weeks.
"For many people, they know they want to go vegan and they know it's a good idea, but they do not know where to start," said Barbi Lazarus, the co-ordinator of donors and volunteers.
The Toronto challenge has also been seen with a greater number of people, which Lazaro says is a plant-based diet that is interested and awareness of the environmental tide of animal products.
In a recent food food festival, TVA had more than 450 people stopping its cabin and challenging it, about 300 of the previous years.
Being a specific target is very attractive, said Lazarus, especially when you accept daily emails with tips and recipes.
"He can try it without being overwhelming," he said.