Wednesday , August 4 2021

The B.C. OpenRoad portfolio is like Netflix, but for luxury vehicles



BURNABY – The subscription model is taking over the world of the storm. Media companies such as Netflix and Spotify have revolutionized film and music industries. Amazon Prime was a success. In 2016, the Dollar Shave Club sold to Unilever for $ 1,000,000.

Now luxury automotive is entering the game. Last year, brands like Porsche, Volvo and Cadillac launched their subscription models. And on Thursday, OpenRoad Auto Group, the largest automotive bargaining group in B.C., introduced the first subscription subscription to the economy with the Portfolio application.

The OpenRoad portfolio is Canada's first luxury car subscription service. By using an application, Portfolio members may leave behind the wheels of a nine-wheeled car, and when they run away from private cars, they need to be exchanged from one another, with a few fingers and a few clicks.

If Car2Go reminds you of images, do not be fooled: they are cars wish to see it.

OpenOffer Auto Group CEO Christian Chia has another application.

To start Burnaby on Wednesday, Chia told Portfolio "Netflix," but you'll get amazing luxury cars. "

With Netflix subscription, access to all the movie publishing companies, OpenRoad Portfolio provides users with exclusive access to nine new luxury brands: Audi, BMW, Genesis, Infiniti, Jaguar Land Rover, Lexus, Mercedes-Benz and Porsche. Most of the fleets of vehicles are valued at more than $ 100,000.

After paying the initial $ 750 temporary fee, subscribers can choose three packages: $ 2,499 per month, monthly $ 2,999 for three months or $ 3,499 per month. After signing up, the members will only select the application through the car, and they will receive a gas tank within a 48-hour period.

In short, Porsche is an application that gives you a warning, if you have resources.

"This is a luxury service," said Chiak. "It's very exclusive. The price point is high. It's not everyone. But if you want versatility, flexibility and you do not want to block your long-term commitment, this is very attractive, very hassle-free."

"You do not have to do anything".

Chia views the subscription model as the next logical step in the automotive industry.

"We see a lot of changes to people wanting to develop their needs and mobility, especially in Vancouver," he said. "What we are seeing is a lot of urban planning – we're getting smaller people into homes, with a car garage or a shared garage. And with these changes we create changes when we sell cars and cars. "

"If you look at the history of car ownership, if you buy a used car to be the only option, then the financing came in. In the 80's and 90's, rent became a very popular one. We believe that this cycle is a natural evolution."

Portfolio allows members to access free wheels, while driving, as Chia explained, while changing the needs of the members, it is also possible that the short-term lease can not be compromised.

"The night of the night, you feel like you can not use Porsche Cayman, an important business meeting, find the Genesis G80 or the BMW 5 Series. Afterwards, when you are taking your daughter home after the weekend, you can get an Audi Q7," he said. "It offers great flexibility while maintaining a minimum commitment, which is another great benefit."

From the outset, Portfolio service areas cover Metro Vancouver and beyond, beyond North Shore to Abbotsford, but there are already expansion plans, both on land cover and on vehicles offered. But in this first stage, it is earlier than the previous Portfolio. Other car companies will be launching in the coming years' subscription models, but Chia is not worried.

"It will be difficult to match the variety and the versatility we offer," he said.

Portfolio by OpenRoad has delivered its first vehicles on January 1, 2019.

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