Sunday , May 16 2021

Amazon has a new advertising strategy: it sends free samples



The samples will be based on user's consumption habits.

Amazon has tested a new advertising strategy that sends samples free of charge based on consumer habits, the company wants to sell other giant Internet websites such as the Google and Facebook advertising segment.

According to Axios's specialized site report, Amazon has conducted several months in the United States with this pilot program, several users of this store have received free samples of coffee, dog, detergent or beauty product with different products. New and existing ones.

As I mentioned earlier, this strategy would allow Amazon to take advantage of Google's and Facebook's advertising, since it is the only company that needs to send samples to send samples, because it seems to be much more effective as ads online.

Many people believe that it is a good idea, for those who do not agree, because they think they mean privacy invasion, they will not ask for it.

In the second, users have sent their users a sampling Want lists, besides, it is essential to be a Client President.

Amazon Millenials

It should be noted that Amazon customers choose to receive free samples in their account configuration, even if all users are active.

What do you think of this program that combines machine learning techniques with the older programs?


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