Eleven years later, the curve ended its tendency. The market for technological devices, when selling sales from numbers annually, will remember the 2018 record in the history of the year.
According to IDC Group Consumer Magazine, according to a company that explores the market and technology sector, this year, sales of electronic items will decrease by 8%. As a result of which 11,400,000 devices were sold in 2017, it is expected that at the end of 2018, 10,560,000 registered units will be banned.
The universe that has less than 840 articles is much smaller: smartphones. Smartphone success curve, the term that was invented since 2007, was now only broken. For this reason, at the launch of the first Iphon, the telephone equipment market progressed into triumphalism, with a year-on-year drop of 5.7%.
Last year, 8 million 444 thousand smartphones were sold, but the number decreased by 8 million (7,986,000). Other important technological elements also tend to sell: 1,293,000 notebooks sold, with 61,000 less than 201,000. The tablet will sell 665 thousand, which means that there are less than 100 thousand devices per year.
"For 2017, the local market has had a great portability in the unit," said Cristián Peña, IDC consumer analyst, who does not expect the Christmas miracle to change the trend at the end of the year. "The peak of sales fell in previous years, with the current trend being double this quarter (+ 10%) compared to the previous quarter, this phenomenon will not happen this year (-11%).
There are two main explanations for this phenomenon: the lesser influence of foreign tourists and the saturated market. However, Peña emphasizes something: "The unit is selling devices that are smaller than the previous year, but the consumption of technology has not dropped". How is this explained?
Los Libertadores has said that the passage has been less hikers, according to IDC, that it sells 450 thousand smartphones less. In Argentina, accustomed to the consumption of Chilean technologies, they significantly reduced countries.
Between January and October, the Tourism Business Federation (Fedetur) visited more than 4 million 700 foreign tourists in the country. However, in the same period of 2017, there were 5 million 240 thousand foreign visitors, which fell by 10.3%.
The excessive deficit is in the Trans-Andean countries: last October, there were 2 million 760 thousand passengers, but in 2018 they surpassed 2 million to 100 thousand tourists.
"By virtue of different economic situations, 600 thousand fewer arrived in Argentina in the regression region, first of all a couple of years ago, most of them came to buy only and, secondly, those who might have come from the context could buy less," says Rodrigo Saldías, Economía School Director at the General University.
As IDC analyzed its figures, it means that the sale of the entire product has been interrupted, it means that the consumption of the technology is less. In spite of the fact that the volume of sales has not been revealed, the technology market has grown by many actors.
How is this explained? Samsung and Huawei, two of Chile's leading mobile phone manufacturers, after consulting Publimetro, access and exit areas (roughly roughly 170,000 million computers) were gradually lost on the ground. $ 300 thousand art).
"As we have seen, the average card (the amount purchased by the device in the device) has increased over $ 100,000 over the last few years, the revenue bundle loses weight and the average range is growing, and the next year is expected," says Marcelo Fuster, Huawei product Director.
Fernando González, Samsung Technology Technology Director, says "in the country, mobile phones act as an adult market, access is complete and sales do not necessarily lead to new customers." For this reason, he says, the company "is improving its offer to respond to the needs and opportunities of consumers".
In fact, between 10 devices sold by Entel and Wom, 50,000 million (Motorola Moto C) threshold is 600,000 (Iphone 8). On the list, the rest, among other things, are devices like Samsung Galaxy J7 Pro and Huawei Mate 10, about 200 miles.
A decisive factor
Fernando Gonzalez, assistant director of the Entel Terminal Product, has said that, along with the "average card growth", "the change cycles have also been extended."
There is also online economist Rodrigo Saldías. "People's effort is to choose the most expensive device to achieve better benefits and reduce equipment". The other one is currently dominant and always strengthens people to migrate to higher levels.
Samsung is aware that the period of renewal of equipment less than 12 months has already been extended for six months. For this reason, different manufacturers have facilitated payment methods to attract those willing to pay for medium and medium levels.
WOM is more likely to have more people than today's superior equipment, especially because they have a better performance and camera, as well as payment facilities. " This last factor is especially important, given that the company is particularly important "that it offers" between 2 and 24 intermediate payments between different banks.
Another factor to be taken into account, says Marcelo Fuster, says Huawei, "delivers premiums that are more than 500,000 dollars in the wear and tear that make up the bottom", that is, the market behavior has been the same with medium-range products, At the center of the cell price, performance and camera performance can be similar.