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People who buy almost everything online

When more and more clients are buying and buying, this custom is increasing the company costs. Why do they do it and what do they have to do?

Returning to a recently acquired item is easier than ever on the internet. In fact, merchants have the right to guarantee this, but what about buying almost all customers who buy it normally?

It compulsively buys and returns the so-called "buyer's wardrobe". It has been a customer profile that has grown over the last few years and generates some problems for companies that have difficulties.

Harriet Gordon meets the profile.

He is 28 years old in London, UK, as a human consultant and admits only half of the items he bought online.

He spends roughly $ 500 per month, but has spent about $ 250.

It takes most of the time, because clothes are not suited to the expectations, or because they have nothing to do with photography that persuades you to buy the color or fabric on the Internet.

"You see patterns that look great," he said, but said they did not try.

The process of returning home offers that many shopping malls offer.

Try it and discard it

Although he worked in central and commercial London, Harriet Gordon says that shopping is much easier online so avoid the links and queues of physical stores.

Hester Grainger, a 41-year-old woman, bought seven dresses for the wedding of Asos website, similar to Hester Grainger's one of the most popular fashion stores in the internet.

Hester Grainger

Hester Grainger buys everything that he purchases.

I would only break it with one single, but I was sure I was sure.

There was no specific case. When you need new Texans, ask about five pairs and choose one.

In total, he estimates that he spends $ US $ 480 to $ 510 a month, but he spends so much that the expense he usually expends is usually $ 90 or $ 100.

"I've spent hundreds of dollars in stores for more than a month in different stores, but probably around 80% will be returned," says the BBC.

Hester, founder of Mumala Club, platform online Mum has a great deal of business habits with her short periods.

It measures 1.5 meters in height and it is difficult to know if it fits in something that often requires the same size of the same element.

Women with shopping bags

Some studies show that our hearts accelerate when we buy.


Buyers like Harriet and Hester are unusual.

Since Barclaycard's multinational credit card provider has analyzed the British debt and half of credit transactions, trade quarterly figures have seen the number of growth in the last two years.

In clothing and footwear stores, almost half of the consumers buy it, according to the report.

Social networks are pushing forward: it accounts for around 10% of buyers selfie Introducing a new article on Instagram or Facebook, and then returning the purchase.

Geoff Beattie, Professor of Psychology at the Edge Hill University in England, is surprised that the number of returns is not greater.

Your research shows that we accelerate our pulse when we buy. This emotion lasts until we take home the item and we show it, but then it quickly disappears and we regret that we did not have any money or clothing. That's why we give it back, he explains.

"What happens is an exciting part of the next whole process," says the BBC.

Hester Grainger

In addition to short-term Hester, buying online clothes makes it difficult.

Because the increase in linear purchasing promotes this habit, there is no "guilty or embarrassing" or too much explanation, says a specialist.

In addition, large discounts, Black Friday or Cyber ​​Monday, promote "so-called" shopping, which is usually related to the remorse of the buyer.

The desktop problem

Not only does shipping costs, but also packaging and cleaning. Also, time is in vain.

An item is unavailable because it will return. And to avoid asking for more than one store to expect.

Another problem is the fast-moving cycle. When an item is returned, it will be on sale, which means that the store can no longer sell at the original price.

Some traders cause prices to increase. According to Barclaycard, they are the third in the United Kingdom.

Amazon Store

Amazon has some problems with "wardrobe buyers."

The stores have tested all costs to sell sales to help customers return their services at no additional cost. Sometimes they allow "try to pay before".

Those who avoid the system will systematically take advantage of.

But some businesses are fighting like that. Amazon giant Internet, for example, has begun to block clients that return too many things.

"We want everyone to use Amazon, but sometimes people abuse our service for a long time," said the company's spokeswoman for Wall Street Journal.

Understand Clients

However, Vicky Brock, the director of data and innovation at eBound Returns, is a refund management system. You know that bad guys are often bad clients.

Brock argues that the small number of buyers generates returns, but the best of these groups and the worst client.

"Fill buyers return the items back and forth, ignoring the value of each customer and the merchants do not understand the behavior of their customers," says the BBC.

Vicky Brock

Vicky Brock says that those who sell their products are not often bad clients.

The data show that when buyers make purchases over time, they make fewer returns for each order.

The stores that sell online clothing stores and stores more accurate measures make it possible to reduce the number of returns, experts say.

Some of the companies like Uniqlo and Asos have priority criteria based on purchases and information on the high and heavy customers.

Another option is to customize marketing. For example, if the customer continues to wear pants, but shoes will always return, the first ads will only come.

Vicky Brock says stores have to be urgent as they tend to increase.

Buyers like Hester do not want to change their behavior. "I do not feel feels to traders, they are part of the problem as they offer a free or very cheap refund, they need better size," she says.

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