The British companies are planning to make payments to those who use the keys of others
Netflix, Amazon and other platforms are designed to be used for each client at home, sometimes with some devices at the same time. But without exceeding the boundaries of the specific space, Many customers share their access codes with their family and friends Subscription cost distribution. In fact, a new survey claimed 26% millennials The Americans used shared accounts that counted the days.
The Consumer Electronics Show in the 2019 event, a recent event in Las Vegas startup A Briton called Synamedia artificial intelligence tool This will grant the platform permission streaming Detailed information on user account utilization. The purpose of the measure would be to detect the passwords of users who share a lot of people like Netflix, Hulu or Amazon.
Credentials Sharing Insight, that's the name of the tool, It will detect unusual or extreme patterns In client accounts, therefore, if the platform decides to misuse. For example, it will measure the logon patterns and the geographic location and user tastes will match if the same person moves between two locations or if it is different, but it is also prepared to make changes. It seems logical, such as from the beginning to the rooms.
"Share credentials It is very expensive to exclude the platform. Our solutions will provide us with the ability to act, "says Jean Marc Racine, Synamedia's director of the product, who believes that the platform should get as many subscribers as possible by addressing this" problem "and provide more rate for customers who want to share their account with more people.
However, at this time it is the only invention that seeks to put Synamedia platforms There is no statement that anybody showed interest and they never got it. Reed Hastings, CEO of Netflix, told Consumer Electronics Show a couple of years ago: "We love people who share Netflix." We do not know how to change it in mind.