Apple has said iPhone has not sold well in the last quarter, but since it's no longer announced hardware sales, no-one knows how many iPhone sells.
However, this does not prevent third-party market research organizations from publishing their statistics. According to the new analysis, recently, the sale of new iPhones was announced last November.
According to the counterpoint, sales in three new iPhones (XR / XS / XS / XS MAX) fell by 20% in three new machines (8/8 Plus / X) in 2017 at the same time.
The iPhone XR is the best selling of three new models and is the best selling version of the iPhone XR 64 GB. This is also Greg Joshua, Senior Vice President of Apple Product Marketing, due to the sales performance of XR iPhone:
Since the release of the iPhone XR, the best selling model of the iPhone is every day.
However, iPhone XR fell 5% compared to the cheap iPhone 8 for the same period of 2017. Last year, only iPhone H is selling half of the sale. In other words, the best iPhone XR was sold, it probably is not a big deal, but two new machines (XS / XS MAX) are not selling well.
Although the iPhone XS sales are more than 3% of 2016 iPhone 8 Plus, this year's top-end emblematic iPhone XS MAX 46% in November 2017 is less than the X X XS series. The iPhone was released a month before, but deposits of November November were 50% more than iPhone X.
Counterpoint analysis, poor iPhone and bad market performance in China and India, due to the high price, China's mobile phone product manufacturers will also see higher iPhones sales, such as iPhone 8 and iPhone 7, drops in the US and European markets the replacement cycle cycle and the subsidy of operator subsidies.
▲ Image: Vision China
The performance of three new Apple models can be said to be a quarter-microcosm in November. At the beginning of November, many media broke Apple's three new iPhones production orders, which directly affected ironworks like Foxconn and Heshuo.
Yesterday, the cover of "Financial magazine", "Apple Village does not believe in dreams," tells how Apple's cutting orders depend on ironworks and production line workers. After mentioning the article at the end of October 2018 after Apple Foxconn and Heshuo announced that after two weeks the iPhone XR was launched, 78 million mobile phones were planned, a third (26 million) was manufactured.
Caijing did not know how much Shanghai Changshuo was found in the casting room, according to line of production personnel, in November, the Zhongchangshuo XR production line began to dissolve. The workers did not have classes and only obtained 2,600 yuan. Basic salary.
Before breaking off the line, Changshuo's capability limit can reach 5 million units a month, and the iPhone 4 XR productivity line increased between 4,000 and 6,300, and it took 400 people for 10 hours.
▲ Image from here: Foxconn workshop
This is even more destructive to almost all foundries that are under pressure from iPhone XR. It is said that Heshu has requested XR 24 million units, the iPhone 8 production line was removed every night and created 32 lines to produce XR.
The well-known analyst Ben Thompson reviewed yesterday Apple's earnings report in the last quarter and mentioned problems with the development and sale of three new machines. This year, XR will be sold for the final sale. It may not be a good idea.
Ben Thompson said that the iPhone 8 of 2017 was similar to the iPhone XR, and uses the same iPhone A11 processor, but Apple's loyal users often want the best flagship iPhone, and the price may be the second factor, so iPhone X still The newest selling machine is two months after the release of iPhone 8.
However, the XS Series this year has renewed the price back and keeps more users. The following iPhone XR could not get the "best iPhone" for Apple users, so three new machines. Sales did not meet expectations.
On January 29 Apple will officially announce Q1 2019 profits. Apple has previously revealed that it will not be a shiny financial report, but the higher the trend of the new iPhone released in September this year is a downward trend.