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Home / china / With Hammer Technology's six-year development, the road has never been flat – Smartisan Hammer Technology

With Hammer Technology's six-year development, the road has never been flat – Smartisan Hammer Technology



Beijing's winter is cold in winter, and Luo Yonghao's technological hammer is also cooler. Hammer Technology is often the front of the crisis, but at this time it is probably the worst.Over the years it has not looked at level development, it has never been flat.

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彪悍 life

When talking about hammer technology, I must say that Luo Yonghao, Yanbian, Jilin, a man, was abandoned in a second school after school. After abandoning the high school Luo Yonghao, they sold second-hand books and sold cars. Later, due to economic pressure, I decided to go to an English training center as a teacher and learn to study English. Based on his own letter Yu Minhong, he began his East-East teaching career in 2001. Humorous temperament and temperament is very idealistic, very popular among students. "Luo Quotation old" is also known in the north and south of the Yangtze River; Lao Luo became the first "red red" generation. When he left in 2006 and left the new Oriental, he founded Niubo. In 2008 he went to English school and opened the 2009 "Tour of My Struggle" tour. In 2010 he published the inspirational autobiography "My Struggle". That same year he was at the Haidian Theater in Beijing. He lectured on his entrepreneurship in training classes, "Idealist Entrepreneurship Action", which had a great impact. In 2011, at Siemens headquarters in Peking, the refrigerator was defended. At the beginning of 2012, Fang Zhouzi questioned the "Family Fund" and began to fight … Although Lao Luok had a sufficient life before making a mobile phone. Of course, it is unexpected that this person who has not had a good relationship with the mobile phone industry has started a mobile phone. Although many people around him did not advise him, he joined the industry.

fledgling The

With regard to the six-year development of Hammer Technology, the foundations have never been flat. At the end of 2011, Lei Jun joined the Luo Yonghao Xenomi Room. He was only expected to cooperate with Luo Yonghao Xiaomi, but he had some ideas and Lei Jun inequality, and Meng Meng made his own idea of ​​making a cell phone. In May 2012, Hammer Technology was not formally established, and Luo Yonghao's attribute of flows led to a great deal of attention. At the beginning of 2012, funding for the 10 million founders of the company Angel Moore was directed. 50 million. In 2013, the financing challenge won 70 million times. At that time, the hammer product was Smartisan OS, and it was not yet reached, based on a deep customized Android system.

In 2014, Hammer received funding for 180 million euros for the first time and released Smartisan T1 smart phone in May of the same year. When they attracted a lot of attention at the press conference, industrial designs were very attractive, but at a high price, low performance and insufficient skills did not achieve market performance, and the heat gradually disappeared. The lack of production is part of the reason why the hammer continues to be a small manufacturer because iron is still large manufacturers, so that T1's production capacity remains difficult and a lack of performance is a forge. Part of reason is that Lao Luo's product technology demands are high and ironmonger meets its requirements. Although there is a large price reduction, overall market performance is still unimaginable, and hammer financing is urgent for the next year.

Another important thing happened in 2104 was the battle between Luo Yonghao and Wang Ziru. After all, Luo Yonghao was a filmmaker. Therefore, prior to the official release of the product, ZEALER paid a registration fee at that time. Participate on the web at "honeymoon". Before wrecking the hammer T1, Wang Ziru was not working on the mobile phone problem. On August 1, he released the Wang Ziru mailer T1 review video. In this assessment, Wang Ziru listed mobile phone screws. Removable back cover involves several inconveniences. "It's not the best mobile phone in the Eastern Hemisphere." The cable can break the static electricity. Foldable sensors cause reliability. After a live video, some of the networks commented on the "earning money for making things" and "black gauges". In the second, on the official website of the Zealer, the T1 evaluation tool "Appearance Structure" was a "star rating" of 3,926 times as a star followed by a T1 rating and event rise. At 12, two men from "Youku" and, on the 27th, play tears. Lao Luo, with its excellent eloquence, said that there was no word from Wang Zir, but no one of those winners won in this war. Lao Luo lost his feelings. Wang Ziru lost his purpose and reason, iPhone was only a winner and he made it free. Advertising at this time. However, in the retrospective, both are also winners. The dead mobile phone also knows more about this event, and Wang Ziru is not confused.

Water cup

In 2015, there were business investments, subscription rights and business investments. The hacker had overcome and financed 100 million Yuan funding and obtained half of funding at the end of the year. It goes down in a bucket of 100 million yuan mobile phone companies, but at least to survive the hammer. This year, March produced two products: first of all, in August it released nuts of 1,000 yuan. Sales of 100,000 units sold at a good price / performance price. At the same time, Luo Yonghao announced that the sales volume of T1 was 255,626 units. The average price is 2,600 yuan. Although there is a gap between manufacturers of millions and ten million units, it is still a good start. Luo Yonghao also said that T2 is at the end of the conference. Released at the end of the year. In March, March brought the Wenqing nut mobile network version and consolidated a thousand Yuan machine market.

Although the "leap" is constant, the T2 hammer is still in December, the industrial design is still high, but the lack of hardware configuration becomes a reality, the competition is behind the opponent. . Additionally, Zhongtianxin hammer technology meltdown was released, although it may be worse, the tech-speaker spokeswoman will not have the impact on the production and sales plan of the new T2, and the T2 generated by Zhongtianxin has already been sent, but Hammers are no longer able to find other foundries . Hammer Technology continues to lose money, and the situation is not optimistic.

On the verge of bankruptcy

In 2016, the hammer almost failed. The volume of product sales was not good and the new funding was not achieved. March came into a crisis. In the first half of 2016, Hammer Technology lost 192 million yuan and the liability ratio was 99%. During that time, Luo Yonghao and his hammers fell to the extreme. Many people think it is difficult to rebound. Luo Yonghao's "work" had to rely on the company to sell the company "Mo Mo", to open the APP column, but with 96 million loans, it almost compromised equity, and finally saved a hammer . Obviously, finding money, Luo Yonghao also found someone, and finally found Wu Dezhou's ten technology product line, vice president of hardware research and development, Hammer's product line and hardware research and development manager.

In October of this year, hammer M1 / ​​M1L hammer came in. Later, the M1 series continues with the flagship configuration, the design is not difficult, and the price is very reasonable. Smartisan OS is proud that this product has also succeeded in adding sales to a large part of Wu Dezhou. The year has passed successfully and has returned to the right track. This product was later called a hammer to "commit" to the market, but saved the hammer, it's a good product. However, Hammer Technology continues to be huge, and the situation is still bad.

Return to life

Last year, it was the year of return of 2017 life. On May 9 of that year, the name Nut Pro was launched. Smartisan OS's superb, expensive and elegant industrial design came as a "dark horse", which also allowed JD's strategy. In cooperation, this nut has become a visitor to the Pro JD sales list. It is understood that the final sale of this product includes 1 million units, the results are very good. For a nut-friendly performance, the Chengdu government has achieved a million million funding mortgages this year, giving it a chance to breathe.

That same year, March 7th, March released pro2, and maintained the "full-screen" design trend, maintaining a high price / high price, and received a good market response. At the same time, it also provides a smooth air breathing treatment that is established in other areas.

Cold in winter

In 2018, hammers brought in a thousand yuan machine nuts 3, giant machine R1 and mid-product pro2S. A rather arctic product has been created, but many people can not think of choosing a hammer stabilization. In the press conference, over the confused mix of nutmeg R1, the TNT job was called Luo Yonghao, a revolutionary new product, the TNT market was a controversial product and the hammer was again paradoxical. In the storm, due to a minimum of reservations, it was finally an abortion. Although TNT appeared in our view in other situations, this product has made a lot of money, effort and money for the loan. He could not succeed and the hammer was quite large. Even though the loan is a great deal of financing last year, it is also a risk of going to the market that has not been tested. I think TNT jobs have innovative products. Even unlike Luo, it's obvious. The main problem is when the market conditions and needs are not met and the second is a hammer. PC is a complete industry challenge to reach a massive stone.

Next, we will see the three mobile devices that are running this year. $ 3 nuts are designed to respond to the "full screen" market, but it has a conservative Snapdragon 625 processor. The R1 machine tool machine is an imaginary empirical product, but it is very bright, but competing with other leading manufacturers, it is difficult to be enemies. Additionally, many manufacturers of this year often "black technologies" often find it difficult to sell R1 nut. Get news In the meantime, the Pro2S range of medium-range products is very good in hardware, appearance, camera, system, etc. But in mid-year market competition is also very tough, with price warfare, Pro2S nuts are cheap. Additionally, the collaboration between Hammer and JD seems to be a problem in 2018. After adapting to the structure of Jingdong, Yan Xiaobing has been the head of the business intelligence business group Hu Shengli. This person is especially important for profit, and March mobile phones released 2018 products. Jingdong's sales volume is not good, and Jingdong is gradually declining hammer. Home Rising According to the data provided by the great solar data, the shipping levels of this year's mobile phones are less than one million and they can be very proud.

In November, despite the profound crisis of the capital crisis, Hammer has organized "no press conferences to mobile phones" in Chengdu, and a lighter, humid educational moisturizer, has released a soft and refreshing soft laptop like David and Shirei. Smart Speaker D1, Horizon 8 Business Suitcase and Nut R1 Peacock Blue Special Edition and other new products. However, the commitment is that the products are not due to the next year's capacity for next year. Some would be sent this year and it is difficult to complete a huge reversal of the hammer. In addition, Lao Luo has said that it is only a mobile phone, but it is a loan that is still insufficient enough to attack other markets as a mobile phone.

This year, Hammer's invested information bulletin has been carried out in the second semester of the year with new interactions and functions, with the help and investment of many companies, and has achieved a fast financing of 100 million yuan. The number of users increased gradually but soon the sound was gradually lost. I use this app a little bit, the function is very perfect, and even a lot of functions that weChat does not endorse users' experience. But the problem is that although bullets are using a lot, others are using WeChat. Our friends do not let us out and WeChat's social circle and fast payment can not escape because of many people. . Although "Bullet" is still flying, I do not know how far I can fly.

On October 15 this year, people on the Internet have been reported as "Hammer Technology Chengdu Branch Dissolution Forecast" and are making their layoffs. According to the "Financial" report, another soul of martial technology – COO Wu Dezhou also left plans. Hammer Technology made its official statement on October 16, despite the rejection of earlier rumors, as three technical workers called for "consolidation", but some mobile phone industry leaders argued that the internal adjustments and business situations of the loan had once again plagued the crisis. Technology also admitted in November that the company is in crisis, but hopes it can give everyone a long time. At the same time, providers have been provided to the court, without giving half of the payment after delivering the goods. The amount was 4 to 5 million yuan. In December, Hammer Technology announced the news that it could not afford to pay in November, and recently reported that many suppliers were burdened with debts, subsidiaries and legal entities and the patrimony of Luo Yonghao was frozen. , Beijing Hammer Digital Technology Co., Ltd. 4.5 million deposits were frozen … Hammer technology can be said to be a wave of distress, this winter is particularly difficult. Hammer's product technology director, Zhu Haizhou, also responded to Weibo. The current state of the monetary technology queries, from its response, may hammer the face of a crisis, but it can not be solved. Point

Victory is solved?

The inadequate situation in Hammer Technology's first phase means that Luo's immensity of idealism causes it. They will be paid by users who believe they are serious about building these products, but sales strategies and supply chains do not keep the loan in a dangerous situation. Wu Dezhou was in charge of the product and supply chain, and Hammer Technology also began to rise. The cold winter came into force in 2018. Hammer Technology did not have much trouble with sales of the last two products, good reputation and good financing. The success of the march is again in crisis. However, I do not think the hammer will be settled. If your mobile phone is not optimistic, some non-mobile products released at the end of the year are competitive. While they receive assistance, they will make the investment and the mobile phone will be stable and stable. Rejuvenating hope. It can be said that I do not want to fall into the hammer. After all, it's a Chinese company. Likewise, it demonstrates a strong industrial design capability, putting in place a good operating system and injecting a mobile phone force.

Here, I also mention a million million funding. Many people think it's money. It is true that ordinary people could not get riches throughout their lives, and at that time there are many hammers. Money, but it's not realistically planned, but at least cash flow must be enough to supply and guarantee products. But for the mobile phone industry, it's just a small amount of 1,000 million euros. This year, this year, there are 3 products at the levels, covering all the price prices. We calculate the hardware cost per 1,000 yuan per unit and one million meter hardware. The cost of 10,000 units and the proportion of 1 million units in the entire industry is less than 1%, and the company's operation, product sales, technological research and development have to spend money, a billion is not really a lot.

This year it should be said that it may be a winter mobile phone industry. The market is becoming increasingly prominent. The competition is strong. Overall demand has not changed or even less, although large manufacturers have more capital for market and design line products. To seize the market, also, the monitoring level makes the manufacturer more difficult and is the best policy for self-development. In terms of hammer, this year's mobile phone shipments are not good, there is no support for large manufacturers, no new financing, and only loans suffer losses. In the long-term section of this industry, manufacturers are not back in the background with the leading team, but, given their physical strength, it is hard to catch them, but to further their physical forces. Even though the game is away, it is more demanding to look for more demanding choices and advances.


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