Sunday , March 7 2021

Ikea changes business model | TIME ONLINE



As there are no existing furniture stores, Ikea Ingka is rebuilding. In addition to extending the range of online and services, the Swedish company has announced that new formats for urban furniture formats must be established. At the end of 2020, 11,500 new jobs need to be created worldwide. From now on, there will be a total of 7,500 of Ikea's 160,000 jobs, mainly in general functions and in headquarters in 30 countries. The bottom line would add up to 4,000 new jobs.

"We warn that the retail landscape is changing on an unprecedented scale and at a pace," said Ingka heads Jesper Brodin. For years, Ikea has made faster than online retail sales in Germany. Customers should therefore acquire increasingly lower services and demand centers. "In the seventy years, we will also be available to our customers and will be more comfortable with new furniture formats, urban presentations and optimized digital services," said Ikea retail customer manager Tolga Öncü.

The first Ikea furniture store in Germany was opened in the midst of a residential area in Hamburg-Alton in 2014. For four years, protests and boycotts were built, half a year later, there was nothing to be seen and heard: Ikea Hamburg, a youth club, became a meeting point for the neighborhood menu.

In September 2018 (August 30), Ikea was still 2.8% and five million euros in the German market. Monetary-adjusted revenue growth was globally up by 4.7% to 34.8 million euros.


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