Photovoltaics and heat pumps are on the “menu” that PPC will provide to consumers in the context of modernizing its trade policy. At the same time, for good customers, they are implementing a “bonus” program with a collection of points to be repaid in the companies they partner with, similar to that applied by banks and other trading companies.
These initiatives are outlined in the new PPC business plan for 2021-2023 by President and CEO George Stassis with the aim of preventing investors from leaving good customers in the competition and then recovering. the percentage of so-called “golden customers” without affecting the forecast for the PPC’s total market share to fall from 64% to 54% in September 2020.
Photovoltaic and heat pumps are part of the logic of providing energy services, according to which a company, in this case PPC, participates in the investment (or assumes the full cost) and charges a portion of the consumer benefit. energy saving. At the same time, these initiatives are part of the strategy to electrify heating, but also to save energy and turn consumers into consumers and producers (“prosumers”).
As for the good customer loyalty program, the information says it will be aimed at customers who have no arrears and consume more than 2,000 kilowatt hours a year. This customer will receive direct offers and points will be collected for the loyalty program, which will be “refunded” on discounts on the purchase of products by partner companies.
The PPC’s business plan envisages an investment of 3.4 billion euros by 2023, of which 42% will be spent on modernizing the distribution network (including the installation of smart meters and reduction of losses such as theft), 34% on renewable energy sources and 21% on conventional energy, including hydroelectric.
Further decoupling is also expected to accelerate in 2021, in addition to Units 3 and 4 of Cardia, Megalopolis 3 will also be “shut down,” and its withdrawal was scheduled for 2022. continue in 2022 for units 1-4 of Agios Dimitrios and in 2023 for Agios Dimitrios 5, Meliti and Megalopolis 4. From 2023 only the new Ptolemaid 5 lignite unit now under construction will be in operation. To be completed in 2022.