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The Indian Premier League also provides money-cows during the COVID era



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Author: Reuters

Updated: November 17, 2020 at 9:50:26 AM





The eight IPL franchises entered a bio-secure bubble in August to play 60 games in three venues, all behind closed doors. (Reuters)

The strong appeal of the Indian Premier League (IPL) was also highlighted this year after the world’s richest Twenty20 league escaped the economic consequences of the COVID-19 pandemic with a few small scratches.

The Indian Cricket Commission (BCCI) league, with a record value of approximately $ 6.8 billion, recorded television and digital viewers and at least one of its franchises increased its revenue despite delaying the league first and then switching to the UAE after the rise of the Indian coronavirus.

Canceling the entire tournament would leave a $ 536 million hole in the pocket of the world’s richest cricket board, which rarely shares economic numbers on the league.

So the eight IPL franchises entered a bio-secure bubble in August to play 60 games in three venues, all behind closed doors.

The Mumbai Indians secured their fifth IPL title record in Tuesday’s final, but it was also a victory for Brand IPL.

“It has been a great success given the current global scenario,” BCCI treasurer Arun Singh Dhumal told Reuters.

“Whether we could get everyone out with our fingers crossed.”

Hungry for almost nine months in the act of live cricket, the second most populous nation in the world was glued to the television sets, stealing all the action in the BAC.

Executive Secretary Jay Shah, referring to the Broadcast Audience Research Council (BARC) television monitoring agency, said he saw 200 million fans on September 19 between Mumbai and Chennai Super Kings in Abu Dhabi.

As for the audience, the IPL outscored some of the British Premier League’s pay-per-view matches.

BARC tweeted before the playoffs that the league had seen seven billion minutes, 28% more than last year, after the first 41 games.

“Because of the pandemic, usually because of the pandemic at home and no other entertainment options, because of COVID-19, the number of viewers has been incredibly high,” said Santosh N, an external advisor to financial consulting firm Duff and Phelps.

“It has shown why IPL is such a massive property not only in cricket, but in world sports in general.”

BCCI’s Dhumal called it “the most successful IPL ever” in terms of audience and what he thought meant to the cricket ecosystem.

“I’m happy that we’ve been able to organize successfully, that it affects BCCI’s revenue, that it affects the game, that it affects players, that it affects state associations and the creation of cricket infrastructure,” he said.

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