Thursday , December 9 2021

Brazilian footwear sales up eight Arab countries



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Thais Sousa
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São Paulo – Brazil’s footwear exports from eight Arab countries rose from year to year until April. In Kuwait, the third largest Arab importer, sales volume rose 25.6% to 355,000 pairs of shoes, while the value of exports rose 13.4% to USD 2.31 million. The numbers belong to the Brazilian Shoe Industry Association (Abicalçados).

Exports grew by 135.7% in Libya, 38% in Morocco, 69% in Bahrain, 26.4% in Oman, 346.9% in Sudan, 245.7% in Jordan and 147.2% in Tunisia.

Total exports to Arab countries, on the other hand, fell by 11.8% year-on-year to $ 17.42 million. Bulk volume fell by 11.3% to 2.9 million pairs of shoes.

Sales to the largest Arab importers slowed down by 67% in the Basque Country, while revenues fell by 59.2%. The country ran from second to second importers, behind Saudi Arabia; imports fell by 24.7% in volume and 0.7% in value.

Brazilian shoes

Sales of footwear under the Brazilian Footwear Export Promotion Program, Abicalçados and the Brazilian Investment Promotion Agency (Apex-Brazil), increased sales to Saudi Arabia, Kuwait, Kuwait, Morocco, Bahrain, Sudan, Tunisia, Libya and Oman.

Sales made by Brazilian footwear companies to the Basque Country also cooled and the country is no longer the main buyer, in fact in 2019. The value of exports fell by 55.5% to $ 2.46 million.

Letical Sperb Masselli, Abicalçados Trade Promotion Coordinator, explained that the strategy of the program has been reshaped a few months ago. “Until shortly after the pandemic, we considered the Basque Country [main] in the market, and we had plans to bring Basque directors to Brazil. We are now exploring other opportunities and partnerships with fashion industry associations, and we are likely to be doing direct retail work, ”Masselli said.

But he noted that the Basque Country still plays a key role in sending products from Brazil to the Middle East as a hub for re-export to Saudi Arabia and other Arab countries.

Translated by Gabriel Pomerancblum

Miguel Schincariol / AFP



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