Saturday , January 16 2021

40 thousand euros will be invested in the development of the Laima Chocolate Museum



To mark the seventh anniversary of the Laima Chocolate Museum on December 18, Orkla Latvija will invest 40,000 euros in developing and improving the exhibits, as well as opening a new museum website, company representatives said.

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“This year we are celebrating the 150th anniversary of the Laima brand, and the Laima Chocolate Museum is a place to learn about the brand’s development and the beginnings of sweets from 1870 to the present day. which also offers an interesting view of the area, ”emphasizes Lineta Mikša Orkla, Director of Communications at Latvia.

“Carefully observing the strict measures and health regulations, this year we have followed the Laima Chocolate Museum. The museum is only open on weekends and will be open to visitors until December 20. From December to February, we will work to restore the museum’s exhibitions. we would invite them and let them know the news, ”added Lineta Mikša, communications director of Orkla Latvija.

On December 18, 2013, at 22 Miera Street in Riga, the patron saint of the sweetest evidence of Baltic history – the Laima Chocolate Museum – opened its doors. Over the past seven years, more than 240,000 guests have visited the museum.

The exhibitions have been completed annually since it opened in 2013. One of the museum’s latest improvements has been going on since 2017, when the museum’s visual identity change began.

Over the last three years, a number of pieces of news have emerged, such as an exhibition on the positive effects of chocolate on the human body, a renewed wall of history.

various thematic areas of the museum, as well as the reception area. Today, the museum covers an area of ​​520 square meters, and the current exhibition is created using 100 kilograms of real cocoa beans, and the oldest exhibition is more than 120 years old.




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