Novak Djokovic is becoming a revolutionary tennis player. When the PTPA union of its players was formed, the world number one tried to change the balance of power in world tennis in August. His main concern is the distribution of funds among the players. Even worse qualified professionals should be able to make a living from sports. The final is clear now: Djokovic wants more. The Serb also wants to change the sport.
Djokovic wants to get five sets in the Grand Slam tournaments. “I’m in favor of the top three, everywhere,” he says after his first victory in the London ATP finals. He knows that the majors have always won five sets of winners. “So I don’t know if there’s a way to make changes.”
Too heavy a load, too difficult to market
The reasons for the change are obvious to the 35-year-old. On the one hand, it would like to reduce the burden on tennis professionals. “We have the longest season of any sport. Every week from January 1st to the end of November there is a tournament somewhere, ”says Djokovic.
On the other hand, he is also interested in the marketability of his sport. “The attention of the fans – especially the younger generations – is shorter. In order to improve the tennis product commercially and in terms of marketing, I think we need to adapt it to the younger generations.”
“Don’t see a reason for the top five”
The industry leader is clear that something needs to happen. “I think we need to change something. I see no reason to play among the top five. ”The only thing he talks about is history, tradition. But he’s ready to be buried.
To underscore his concern, he relies on research conducted by the Djokovic Sports Business Journal. “Unfortunately, we had a bit of a moving statistic. The results showed that the average age of tennis fans around the world is 61.”
According to “Tennisnet.com,” the study is about the behavior of U.S. citizens about broadcasting and cable television. There are no world references. And the digital consumption behavior of the younger generation is lacking.
Djokovic calls on the world of tennis and traditionalists: “We have never tried new opportunities with changes in the number of points or the number of sets. We have never entered this land. Every time it is mentioned, there is no help.” But now it is urgent to talk about how to attract young audiences to the sport.
Federer and Nadal in the opposite bearing
Traditionalists, including Roger Federer and Rafael Nadal, on the other hand, are advocates of five fashion movements because they create these epic games that everyone will talk about over the years. “I am totally against it,” Nadal said of the proposal to play only three moves in the future in London.