The landscapes of reporting, social media, and entertainment have changed over the years, and video games have thrived online. With "Let's Plays" and streaming creating new fandoms and gaming culture, the process of monetizing these adventures has been touch-and-go when they're Nintendo-themed.
The Nintendo Creators Program is coming to close at the end of December. Thanks to everyone who participated in the program! https://t.co/kC9I1fjvWG pic.twitter.com/mQSNui8uGN
– Nintendo of America (@NintendoAmerica) November 29, 2018
Criticized in the past for handling monetization, Nintendo has made a surprising announcement. The Nintendo Creators Program is ending. The full announcement is as follows:
"We are ending the Nintendo Creators Program (NCP) to make it easier for content creators to make and monetize videos that contain Nintendo game content. We will no longer ask creators to submit their videos to the NCP, and creators can continue to show their passion for Nintendo by following the Nintendo's guidelines, located at https://www.nintendo.co.jp/networkservice_guideline/index.html.
The NCP will come to a close at the end of December 2018. Please note that we are no longer accepting videos and channels, and will not review any that have been submitted, but not yet registered. The NCP website will be taken down on March 20, 2019.
We appreciate and encourage the continued support of content creators, and thank them for their dedication to helping us create smiles. "
New guidelines for posting content have been posted though and can be found here. We'll continue to follow this story and any updates associated with it, so stay tuned.