Even though the social networking Facebook seems to be excellence, Instagram professionals prefer it.
According to research by Metricool, a tool developed for social media analysis has been developed: "The new social channels throne is the owner of Instagram".
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In a survey of the Spanish social media survey, 1,483 between the ages of 18 and 65, 97.6% chose the most-used social network of Instagram, which is used by more than 81.8% of users in Facebook. In this way, Facebook surpasses Facebook by 15% and continues to grow, while Twitter and LinkedIn use the list to move to the last positions.
"Is the time of day more people connected to Instagram?" The aforementioned study is carried out. Thus, "the maximum hours of social networking activities are from 9:00 p.m. to 11:00 p.m. and after 5:00 p.m. and 20:00 p.m. In the second, the minimum user traffic timetable ranges from 8:00 p.m. to 12:00 p.m."
According to these data, the best times to publish a message or a story during the most active user day will be at 9:00 a.m., Monday, Wednesday, Sunday and Sunday. Second, Tuesday and Saturdays at 6:00 p.m. And thirdly, on Fridays at 3:00 p.m.
With regard to the frequency of publication, the analysis guarantees priority to publish a post or stories once a week. "43.5% of users say they make weekly publications, 38.6% of those who do it every day. Only 12.8% a month do a 3.5% quarterly, and only 6% do 6 months or more" .
As regards the type of content, "stories have won twice the visits and the frequency of publication. 50.2% show priority over 24-hour stories, 49.8% more than ordinary audiences.
Metricool's experts say stories are much more direct and spontaneous content, "which is a very important part of the content of social networking users. Depending on the season they can watch over time, these publications are less prepared and have lower quality. In any case, they attract a large number of traffic users ".
Although the number of advertisers that publish users on their Instagram application opens, "78% of respondents do not make purchases through Instagram. More than 70% of the people who participated in the report have confirmed that they use the link in the biography to mention an interesting website, users outside of the social network to access content ".
According to Metricool, Instagram Shopping, according to the functionality designed to buy products through the social channel, "seems to continue to be a great success among social networking users, almost half of the respondents (47%) do not know about this new tool. More than 90% said they do not use to make purchases. "