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LinkedIn uses 18 million non-email users in ad-targeted ads: Report | technology


According to the Irish Data Protection Commission (DPC), LinkedIn has directed 18 million non-LinkedIn members to their email addresses and has directed those users to Facebook without the necessary permission, a new report has revealed.

According to the research, it covered the activities of professional networks owned by Microsoft in the first six months of 2018, as The Verge reported on Saturday.

In a report published on Friday, the DPC said LinkedIn Ireland Unlimited Company (LinkedIn) is not responsible for the processing of personal data after the investigation into a complaint from CPK to LinkedIn.

In regards to complaints, LinkedIn is able to access and use the complaint email address to obtain the targeted advertising of Facebook.

According to the research, LinkedIn Corporation had no data controller in the United States – LinkedIn Ireland – 18 million non-members of LinkedIn processed in the hash email address.

The complaint was ultimately resolved "in a friendly manner," LinkedIn said in his report that the DPC created complaints for the purpose of performing immediate action to stop the data processing of the user.

However, the body identified "wider systemic problems" in its report, and oversaw the second audit to find out that LinkedIn had "adequate technical and organizational security measures".

The DPC found that "linking non-professional LinkedIn non-professional computing to the computer" was found, and ordered that the data was deleted and erased before the 25th of this year, the Data Protection General Regulations (GDPR) came into force.

"We are delighted by the DPC's 2017 research report on the advertising campaign and a comprehensive cooperation complaint," said Denis Kelleher, Head of Privacy, Europe, Middle East and Africa, LinkedIn, said TechCrunch.

"Unfortunately, the powerful processes and procedures that were in force were not followed, and that's why we feel it, we've made a good decision and we've made it better to ensure that it's not working again," said Kelleher.

As stated by TechCrunch, LinkedIn did not finalize that process, until the GDPR was executed at the end of May, the regulator had no power to enforce fines. It is still unclear how LinkedIn saved 18 million email addresses.

First published: Nov 26, 2018 13:02 IST

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