Facebook is struggling to attract audiences to its Watch platform, the advertisers do not provide service, and some executives are not worth it. Nowadays, more than 30 years' strategy is being channeled.
This is according to the CNBC, and reveals that the product, which is launched in August of the US in August 2017, is not rich and largely discarded by media buyers.
The commitment to the digital expansion of the digital video market is crucial for Facebook's future growth, when Mark Zuckerberg told investors about it. "The video is a critical part of the future, it's the community that wants our society to do, and I think it's going to be a great part of our business."
The company, according to Variety, watches $ 1bn as light as Watch on the platform. Up to now, 50 million users have been in the month, the company said in August, but the surface area of users of almost $ 1.8 million has not been violated. According to comments made by the CNBC, the company has argued that the company has encouraged public awareness.
It is well known that the general platform is struggling to attract young people and adolescents. The Hootsuite data reported by the WARC left 10 million between 13-17 years between April and April 2016. However, older users were much more compensated than growth.
As far as this demographic reality is concerned, Facebook emphasizes that Watch shows that it responds to a post-college millennium, because they are older and older.
The company has told CNBC that this touch affects Facebook's talents, because the company has promoted spectacles with fixed stars, rather than the leading media players. Two of its shows featured world-class heavyweight stars such as Jada Pinkett Smith and Catherine-Zeta Jones. Elsewhere, Facebook is making a contribution to MTV Real world, In 1992, the first television series was first released.
But it has been a struggle for people (and those who seek advertisers) far from the news. "Watch and News Feed is seen as a service for additional purposes, so it is sensible for video consumption and discovery to occur in both places," said Matthew Henick, a Facebook-based strategy and strategy strategist. But other writers have warned that the behavior of users that carry this behavior is massive.
An alternative approach is that Facebook offers advertisers conflicting advice, linking the future of 15-second content content to content with content and advertising in the future in the future.
Motley Foolen, as stated by Adam Levy in August, is part of Facebook's issue to directly compete with YouTube, but to offer something completely different. "Watche must have another YouTube alternative, a video destination that offers something different," he said. "Facebook is trying to imitate YouTube, but is looking for a new leverage of its basic massive user base."
Origin of CNBC, Alpha, Variety, The Verge, Motley Fool; Additional WARC staff content